7 Stellar Marketing Ideas for Small Business Saturday 2019

Small Business Saturday can encourage foot traffic in locations with multiple shops. Draw in passers-by with a festive storefront and signage indicating any special promotions. What they can do though is add a unique ‘human touch’ to their shopping experience. When most of our lives have gone digital, small personalized gestures can feel extra special. This holiday season more than ever, shoppers want to buy from ethical, authentic, and purpose-driven brands.

• Or ask your shoppers to vote for a local initiative and commit to making it happen together.
• At the same time, your agents can focus on more complex issues and customer care.
• What matters is that these VIP customers can use their media resources to bring more feet in the door and more profits on the table.
• Small Business Saturday generated substantial economic benefits in 2018.
• In some cases, we earn commissions when sales are made through our referrals.
• This infusion of cash provided small businesses with the capital they needed to thrive during the holiday season and beyond.

Local Community Involvement

Despite a strong commitment to shopping locally, most consumers will be still driven by prices, deals and discounts. Good customer service is crucial – especially for small businesses looking to make a lasting impression. Make sure you have a solid team of workers to help answer phone calls, address questions or concerns, offer live chat support, and provide guidance when placing orders. By prioritizing your customers this way, you’ll show them you genuinely care and appreciate them, which is much more than most large businesses offer. Additionally, most sales will take place digitally this year, so it’s important for your customers to feel as much support from you virtually as they would in person. Business News Daily provides resources, advice and product reviews to drive business growth.

Ways Digital Queue Management Helps Government Offices

You could see immediate benefits from increased foot traffic and sales. The last thing you’ll want is to run out of your most popular merchandise before the season even begins. That’s why it’s critical to understand your product or service demands during the holiday season, said David Gilbert, founder and CEO of small business lender National Funding. Look at the purchase history for your biggest shopping days to get an idea of what customers want, and place them in easily accessible areas of your store. Even if you’re not offering any special discounts or events, you can share your business’s story on Small Business Saturday. Post on social media with the hashtags #SmallBusinessSaturday or #SBS, send out flyers or newsletters by traditional mail or email, or post an ad in your local paper.

While Black Friday and Cyber Monday/Cyber Week can bring in some good sales, there’s equally as important holiday, worth adding to the calendar — Small Business Saturday. The #BelTechGlobal, the largest offline conference for Belarusian technology companies abroad, was held on Saturday, November 16, at the Cambridge Innovation Center in Warsaw, Poland. The event brought together more than 300 Belarusians becoming a key platform for the revival of the Belarusian technology ecosystem, which has been fragmented due to mass migration. In January 2023, the Union of Entrepreneurs and Employers together with Maison Research House conducted a survey entitled “Barriers to running a business in Poland”.

Small Business Saturday ideas to stand out this year

It is a cyclical survey conducted since 2019, using the CAWI technique with a sample of 534 companies from the SME sector. “These results are small business saturday 2019 confirmed by the findings of our latest Busometr survey for 1Q23. The vast majority of entrepreneurs said they were reluctant to invest and found employment costs problematic,” continued Kaźmierczak. “The instability of the law as a whole is a major problem, but what is even more important is the complexity of economic and tax law. For seven out of ten entrepreneurs from the trade sector, this constitutes a serious barrier to running a business,” said Cezary Kaźmierczak, President of the Union of Entrepreneurs and Employers. It is possible that some of the information on this website, on linked pages and attachments (collectively, “Information”) has been superseded, modified or is no longer accurate.

For example, you can set up a campaign on Instagram, encouraging people to take selfies in your store and using a special hashtag (the exact name of the hashtag is up to you). A concierge can also help carry packages to the customers’ cars, especially in the case of elderly, pregnant or disabled people. Small Business Saturday is all about local community, and that means giving back to it. Spending locally, therefore, is not about shopping but investing in your own community. If you make your employees come earlier and clock out later than usual but no customers come at those hours, you end up with fatigued, frustrated, bored out of their mind workers.

• When you build your brand with a robust and connected experience across channels, you can reach customers where they are and shop in a way that is most convenient and desirable for them.
• Active community participation is vital for Small Business Saturday’s impact.
• Small Business Saturday is an annual shopping event that encourages consumers to shop at local businesses.
• Also, set up a quick self-help page that would address all popular customer questions regarding products, shipping policies, returns, and other common mishaps.
• Predicted trends for 2019 include increased online engagement via social media, community events to drive foot traffic, and eco-conscious shopping practices.

Reinvest in social media.

Spread the word — here’s everything you need to know about marketing your small business. Small Business Saturday’s success stems from several key elements crucial for maximizing impact. If you have recently created an ecommerce website, rigorously test it a few weeks in advance. Make sure that the checkout works properly, there are no broken pages, and that all your integrations with other business apps and partners are working properly. On top of that, use the power of digital to divert some casual online browsers to your storefront. Also, check-in with your shipping provider regarding delivery timeframes and add a quick customer update on your website if you anticipate delays.

Moreover, community events tied to Small Business Saturday will become more popular. Local businesses might collaborate to create joint promotions or neighborhood events, enticing more foot traffic and fostering a sense of community. There’s also a growing trend toward eco-conscious shopping, with customers increasingly favoring businesses that prioritize sustainability. Though 2020 has been uncertain in so many ways, small retailers should take on a positive attitude towards the upcoming holiday season.

Feature Fellow Local Businesses on Your Social Accounts

Like Black Friday and Cyber Monday, Small Business Saturday is a great day to offer special deals to entice customers. Small Business Saturday is also a great chance for small business owners to rake in some last-minute profits before the year’s end. Numbers don’t lie… in retail, it’s easy to get caught up in the negative media coverage and make rash business decisions based on emotion or “gut feeling”.